Rapid growth of traffic and positions thanks to SEO

Beginning of the promotion

At the start of the works we recorded the following indicators:

October 2022

Developing a website promotion strategy for the sale of luxury property in Nicosia

We developed a website promotion strategy for the sale of luxury property in Nicosia, which included the following key steps:

Implementation of the promotion plan

The first stage was to conduct a detailed audit and draw up a work plan. In the course of analysing the site, the following errors were identified

1. «Breadcrumbs». The «Breadcrumbs» navigation chain was displayed incorrectly or was missing on some pages.

• • Solution: configured correct display of «breadcrumbs» on the whole site, which allows users to track the full path of transition through the pages.

2. Pagination. Pagination pages lacked the necessary optimisation.

• • Solution: set up «rel=»canonical» tag for all pagination pages, removed duplicated texts, prescribed unique meta tags for each pagination page. 

3. Duplicate pages. Some pages were accessed at multiple URLs.

• • Solution: set up 301 redirects, which allowed the weight of the page to be transferred to the main address.

4. Micropropagation. Errors were detected in micropartitioning, which could affect search ranking.

• • Solution: added necessary markups (Article, ImageObject, VideoObject) to content pages and fixed repetitive markups on catalogue pages.

5. H1-H6 headings. Filtering blocks on catalogue pages contained incorrect headings, which broke the structure.

• • Solution: removed redundant headers, improved content hierarchy.

6. Duplicate content. Texts on pages created through the smart filter repeated information from parent pages.

• • Solution: implemented a setting that prevents automatic duplication of content from parent pages.

7. Pages with 404 and 301 errors. Broken links and incorrectly configured redirects were detected.

• • Solution: all links with a 404 code were fixed, and redirects were adjusted to not lead to non-existent pages.

Continued work on promotion

1. Semantic core. An updated semantic core was prepared, which allowed us to focus on promoting key queries related to luxury properties in Nicosia, as well as highlighting additional entry points for users.
   
2. Meta tags. Optimised meta tags (Title, Description, H1) for pages representing elite real estate objects, taking into account the specifics of the target audience and competitive factors.
   
3. Content and texts. We wrote sales texts for luxury real estate pages, competitor analysis allowed us to optimise keywords and content structure to improve search engine rankings.
   
4. Filtering and sorting. Added filters by property characteristics (area, price, neighbourhood), improved sorting by alphabetical order and discounts, which makes it easier for users to find a suitable property.
   
5. Video content integration. Video reviews of real estate from the company’s YouTube channel were integrated into the property pages, which increases the attractiveness of the website and keeps the attention of clients.
6. Mobile adaptation. The mobile version of the site adds navigation chains, quick access buttons, and improves the interface for the convenience of users.
   
7. Link mass. After the elimination of technical problems, it was decided to actively build up the link mass through the purchase of links on authoritative resources.

Results and next steps

Organic traffic dynamics for the whole promotion period (since October 2022)

As of October 2024, the site has the following indicators:

Increased search traffic by 14,375 visits (92%) compared to the beginning of the promotion.

Dynamics of positions in Google:

Increase % of queries in top 10 Google from 30% to 70%.

Bottom line:

Search traffic increased by 14,375 visits (92%) compared to the beginning of the promotion.

% of queries in the top 10 of Google increased from 30% to 70%. .

Based on the work carried out, we have achieved a significant increase in organic traffic and improved the site’s position in search engines. We continue to work on optimisation, aiming to further improve positions and attract target clients interested in buying luxury property in Nicosia.

Conclusion

Advancing your Nicosia luxury real estate sales website by taking into account all factors — from audit and technical optimization to content creation and link strategy — allows you to significantly improve your visibility in search engines. Regular analysis and adjustments are key to achieving sustained growth and customer engagement, which demonstrates the success of a high-end real estate sales website.