Search campaigns enable the display of text ads to individuals actively searching for your products and services on Google.
Target Audience: This approach is ideal for businesses aiming to increase sales volume and the number of potential customers.
1. Regular Search: Utilizes a selected semantic core to target specific search queries.
2. Dynamic Search: Targets based on a product feed, allowing for more flexible and automated ad creation.
3. Search Remarketing: Combines one or two regular search options with an added audience of site visitors. It specifically targets individuals who have previously visited the site, enhancing the likelihood of conversion.
This format organizes the information for clarity, outlining who can benefit from these campaigns and detailing the subtypes available for targeted marketing efforts.